3 themes that stood out to us at NYFW within Fashion-Tech.

Shopping is becoming more personalized

Consumers increasingly expect discovery to reflect their individual style, preferences, and what they already own.

Digital product passports are gaining momentum

More brands are thinking about how product data can live beyond the initial purchase, creating new opportunities around transparency, ownership, resale, and the full lifecycle of a garment.

Creators are becoming a bigger part of the shopping journey

The direct layer between discovery and purchase. (fun fact: among 18–34-year-olds, 42% said they made 3–5 purchases based on creator recommendations in the previous six months)

The future of fashion commerce feels increasingly connected: what you own, what inspires you, and what you buy next.