Revy went to New York Fashion Week, but not for the runway.
We spent three days in NYC immersed in conversations about where fashion and technology are headed next, in rooms full of founders, brands, and investors rather than front rows and step-and-repeats.
What the week actually looked like
Between networking events, panels, and fireside chats, we sat in on conversations spanning AI in fashion, digital product passports, personalization, commerce infrastructure, and the future of the fashion experience overall. Given how fast fashion tech is moving right now, there was genuinely a lot to take in.
Digital product passports came up more than almost anything else. The EU's Ecodesign for Sustainable Products Regulation is pushing toward mandatory digital passports for textiles, likely by 2027-2028, requiring brands to attach a scannable record to every garment sold in the EU: materials, supply chain data, sustainability information, all in one place. It's a genuinely big shift, from brands making sustainability claims to having to prove them, item by item. Fashion is responsible for close to 10% of global carbon emissions and roughly 92 million tons of textile waste a year, so regulators clearly see traceability as one of the few tools that actually moves that number.
AI showed up everywhere too, though the conversations were more nuanced than "add a chatbot." The more interesting panels were about where AI genuinely changes the experience (personalization, inventory, sizing, discovery) versus where it's just a feature bolted onto an existing product.
What stood out
A few ideas kept coming up again and again across very different conversations. Traceability and personalization are often talked about as separate problems, but they're really the same underlying question: does a brand or platform actually know what's happening with a specific garment, and can it use that to make something better for the person wearing it?
That question reinforced a lot of what we already believe about Revy. Most of the industry's attention right now is on tracking a garment's life before it reaches someone's closet. We think there's just as much value in what happens after, understanding what someone already owns well enough to make every future recommendation, whether that's an outfit idea or a new purchase, actually useful.
More to come
Over the next few posts, we'll be sharing more of our specific takeaways from NYFW, including a few conversations that directly shaped how we're thinking about what's next for Revy. More to come 🗽