A $200 jacket sounds expensive. A $30 top sounds cheap. But price tag alone doesn't tell you whether something's actually a good buy. Cost per wear does.
The math is simple.
Take the price, divide by how many times you'll realistically wear it. A $200 jacket worn 100 times costs $2 per wear. A $30 top worn twice costs $15 per wear. The "cheap" option is actually the worse deal.
Why this matters more than budget alone.
Buying based on price tag alone pushes you toward cheap, trendy pieces that get worn a handful of times and discarded. Buying based on cost per wear pushes you toward pieces that earn their place in your closet through actual use, regardless of what they cost upfront.
The catch: you have to actually wear it.
Cost per wear only works in your favor if you remember the piece exists and reach for it. A great investment piece buried in the back of your closet has a cost per wear that never improves. This is where most people's math breaks down, not because they buy badly, but because they forget what they own.
Make your wardrobe work for the math.
The best way to actually lower your cost per wear isn't just buying smarter, it's using more of what you already have. Seeing your full wardrobe clearly, so nothing gets forgotten, is half the equation. That's where Revy comes in, the shopping and fashion big sis you always needed.
Join our waitlist and download Revy today.